Oh dear, no deer...

It is almost a year to the day that I reported on an extraordinary happenstance in the south of England. A group of angry people claimed that they were duped into handing over money to gain entrance to a “Lapland” theme park in Hampshire’s New Forest. When the punters arrived, they found themselves in a muddy field surrounded by wooden builders’ hustings, instead of the expected vista of Arctic snow. The only visible “reindeer” were ponies with antlers attached. According to one punter, the promised Christmas bazaar resembled a car-boot sale. At a level, these people had a grievance. All had young children and many had travelled a long way to the rather remote Lapland, believing it be an off-shoot of two other, more successful Laplands. To make a long story short, the angry punters were reputed to have “rioted” in frustration and Lapland was shut down only two days after it opened.

On reading all this I wondered: why do we go to theme parks, at all? Theme parks and themed events bring a dimension of fun and fantasy into our humdrum lives. We go to a theme park in the same spirit that we go on summer and winter vacations. When we return from afar we pour over our photographs and souvenirs, treasuring them as little pieces of the places we have left behind. The desire for pastiche is as profound as the need to keep possession of a lock of hair from the head of a loved one. Without artifice life would be unthinkable. Without our ability to create artefacts we would still be living in trees. Man has pushed this atavistic longing further and further. It brought the Hanging Gardens of Babylon to the ancients, gothic cathedrals to medieval citizens and Stourhead to Gloucestershire. In more recent times it has brought us Las Vegas, every Disney park on the planet - and Palm Jumeirah.

Christmas is the ultimate pastiche. We all create it in our own way, every year; in our dwellings, shopping malls, streets, hospitals, schools and factories. Just take one plastic tree strung with baubles, a supply of wine and mince pies, add a few people and – hey presto! Wherever it’s at, it works. To pay a pile of money to travel many miles to find seasonal pastiche in a place that is a take-off of someplace else seems rather sad to me. Of course, it was novelty punters were seeking, rather than the place. – what will we do when the novelties run out, I wonder.