Shouldn't have gone to Specsavers....

The Christmas advertisements are rampant just now and I am not impressed; except for that super little gingerbread man singing Be My Guest in the Morrisons offering, they have all left me feeling queasy. Even the Bear and Hare from John Lewis, though cute and cuddly, is lacking something – dialogue maybe? Nope, my ad du jour is the wonderful offering from Specsavers. As a person who has supported a raft of optical professionals throughout her life, I have a right to comment. I just lurve the sequence. The door busts open on a room filled with senior citizens, all apparently awaiting something. A young lassie heaving a ghetto blaster hurries inside and the music begins – and her dance begins with it. Shake what yer mother gave ya, she shouts, among other aspirational taunts. Soon, the entire cohort of joy-filled older folk is swaying and synching to the beat. The door opens and another woman comes inside, a much older (than the dancing lassie) and rather puzzled looking person carrying a basket of hopeless bingo balls. Should’ve gone to Specsavers, says the questioning voiceover. At this point, I always shout a resounding no! The dancing lassie is my spiritual sister, and long may us short-sighted people bumble through the world…