Friday 30 April 2021

Finding a slice of the cheese market.

Almost exactly eight years’ ago, I reported on a Guardian editorial (April 20, 2013) that explored the possibility of building a British, cheese-based economy. On churning over the matter, I lauded the idea as a good one. I wrote the following:
“There is so much already in place (in Britain); the land, the rainfall, the herds, the people, and cheese districts like Stilton and Cheddar. What is more, our grazing pastures and herds of cattle cannot be salted off abroad. This is in contrast to the manufacturing sector where moneymaking enterprises are routinely carted to faraway places. Another plus is that agri-businesses can be distributed throughout Blighty in ways that compartmentalised sectors like finance cannot. Just think of young people flocking to courses in stock husbandry, dairy culture, nutrition, cheese cuisine, marketing, branding, advertising – OK. We got those already, but this would be marketing with a twist – a cheesy twist, you might say. And just think of the spin-offs; the mountains of crackers and biscuits, the olives and bottles of wine, the cheese tastings and fondue parties – we might even knock the Swiss off their mountain perch. So, how about milking this idea for all it is worth, leaders? My mouth is watering already!”
Well, what goes around comes around and a few days ago, the same newspaper reported that the cheese business is booming, yes, booming, thanks to a number of factors, the lockdown included. And with it, the attendant rise in cheese futures' investment. At production level, well done to those of you who found a slice of the cheese market. The remainder of us will go on maturing for a while, yet. https://www.theguardian.com/money/2021/apr/28/cheese-futures-could-we-all-make-millions-by-investing-in-cheddar

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